The Rox: Hobart’s Design-Led Launchpad

Standing proudly in the heart of Hobart's vibrant Midtown district, The Rox invites guests to experience its visionary concept - a seamless blend of historical charm and contemporary luxury. Spearheaded by passionate owner Mary Brownell, this landmark development sets a new standard for boutique accommodation in Tasmania's capital city.

The Rox comprises four meticulously designed residences, offering a unique sanctuary for guests eager to explore Hobart's eclectic neighbourhoods. Two apartments are housed within a meticulously restored 1880 heritage building, showcasing original timber floorboards and brickwork lovingly preserved to evoke the spirit of a bygone era. Adjacent to this historical gem, two modern apartments in an iconic new structure offer panoramic views of Hobart and Mt Kunanyi, embracing the city's dynamic urban landscape.

Designed by the acclaimed Tess Newman-Morris, the interiors of The Rox Apartments harmoniously blend old-world charm with contemporary sophistication. Each apartment features locally sourced furnishings and bespoke pieces crafted by Tasmanian artisans, ensuring a sense of place and luxury in every detail.

Design-savvy travellers will love returning from a busy day sightseeing to their exclusive retreat, tastefully adorned with exclusively sourced Tasmanian design items from Duncan Meerding, handcrafted bookshelves and lighting, Sarah Ellison chairs, and pottery from local artisans Moonpenny Pottery. 

For accommodation, the choice between the property’s heritage spaces with original 1800s sandstone and brick walls and modern penthouse exemplifies The Rox’s commitment to diverse guest preferences. The heritage quarters blend historical charm with modern comforts, while the penthouse offers panoramic views of Hobart and Mt Kunanyi, paired with Tasmanian wine enjoyed at a Simon Ancher table.

"The Rox is not just a place to stay; it's a passion project that celebrates Tasmania's rich history and modern creativity," says Mary Brownell. "From the carefully curated interiors to the exclusive culinary experiences, every aspect of The Rox reflects our commitment to providing guests with an unparalleled stay."

What truly distinguishes The Rox is its ability to offer a bespoke luxury experience within a small-scale setting. Whether guests choose the historic charm of the Elizabeth or Alexander Apartments or opt for the modern elegance of the Rox Penthouse or Rox Apartment, each stay promises a unique blend of heritage and comfort.